Are you just getting started with developing your brand? Or do you have an existing line or company that isn’t attracting the sales you need? No matter what stage you are in your product release, you need to create a brand experience for your customers which will generate buzz, expand your customer reach, and increase your sales.
Professional promotional companies will help you to research, plan, execute, and assess the right brand experiences for your company, products, and customer base. This leaves you free to concentrate on other areas of your company’s growth and experience all the benefits of brand experience marketing without paying out for inhouse research and execution.
Below we will talk you through the importance of promoter companies, tell you about brand experience planning, and give you some examples of brand experience marketing that could help your company to launch or grow.
Why is Brand Experience Important in Marketing?
Whether you own a small, medium, or large business, promotional marketing, and brand experience strategy need to be a part of your ongoing operations. You need to be constantly implementing marketing tactics that will help you to establish your brand, maintain customer interest, and help your sales to grow consistently.
With ever-increasing online competition, promotion through brand experience is the key strategy that will help you to ensure long-term success and profitability for your business.
However, crafting the most effective brand experience is a detailed and time-consuming process that requires many hours of research, testing, and planning. So, many business owners in South Africa choose to save time, resources, and costs by using promoters companies.
What Are The Different Types of Promoters Companies?
When it comes to the successful promotion of a brand or product, there is no one size fits all solution. Each approach needs to be uniquely crafted to appeal to your target customer base and display your products to the best possible effect. No two product offerings are the same, and each brand experience needs to reflect this.
So, there are many different promotional approaches that can be implemented in a brand experience strategy. The right promotions for your brand will depend on a variety of factors, and you need to make sure you have a clear idea of the most effective marketing approaches for your company.
Here are some examples of promoter companies and techniques that can help you to generate brand awareness, buzz, and sales.
Event promoters will create a brand experience for your target audience which is perfectly crafted to attract their interest, increase awareness, and leave a lasting impression. Event promoters will take the time to get to know your brand, sales objectives, and target customers to create a tailored event that will help you meet your goals.
Whether creating an in-store brand experience event with samples or a larger marketing event or conference – event promoters will organize every aspect of the planning and execution. Each event can be tailored to your brand specifically and the customers you want to attract.
With years of expertise and experience, they will work to create a brand event that will catch the eye of customers, demonstrate the unique selling points of your brand, and create a memorable and emotional attachment to your product.
The benefits of working with this type of promotional company include:
- A well-researched and expertly crafted brand experience based on data and research.
- Targeted promotions that will reach your target customer base directly.
- Avoid wasting time and money on brand experiences that are in the wrong location and targeting the wrong demographics.
- Distribute samples and create memorable encounters to increase sale opportunities.
- Allow brand representatives to interact in person with your customer base to answer questions, demonstrate the brand’s best points, and receive feedback.
- Receive quantifiable data on the success of your event based on sales, email sign-ups, website visits, or promo codes used.
- Develop a brand through in-person event experiences as part of a cohesive and multi-approach marketing strategy.
A brand ambassador is someone who will represent your business and products to your customers and help you to develop an image and/or personality for your company. They will create a brand experience with your target audience by using and advocating your product in a believable and organic manner which customers will respond to.
Marketing claims about the benefits of your products and your brand can be enhanced and deepened when presented by a recognizable face that your audience likes and trusts.
The two main types of brand ambassadors for your to consider are influencer marketers and customer brand ambassadors.
What is Influencer Marketing?
Brand influencers are engaged to create a brand experience with their followers which promotes the brand and demonstrates your products in a positive and attractive light. This can include uploading social media posts and stories showing how their lives are improved by the product, why they use the products, and why they like the brand so much.
Although larger companies will often engage celebrities and social media stars with millions of followers, smaller and medium-sized companies can use local, micro-influencers to great effect.
A promoter company in South Africa can work with you to find the right influencer for your brand who has a highly engaged audience that matches your target customer demographic. If an influencer is liked and trusted by their followers, any well-presented brand experience they promote is likely to be more successful as a result.
Harnessing the power of social media with influencer marketing has a number of benefits, including:
- Increase brand awareness and your audience while saving the time and costs involved in traditional media marketing.
- Develop long-term promotional relationships with effective ambassadors for your brand.
- Partner with a credible and trustworthy influencer who will enhance the reputation and positive impression of the brand.
- Attract new customers with competitions, dedicated hashtags, and discount codes.
- Access a readily available audience made up of your target customer base.
What do Customer Brand Ambassadors do?
Using customer brand ambassadors is another way to create brand promotion experiences that are perceived as trustworthy and authentic. A customer ambassador is someone who has used or purchased your products and is a satisfied user of your brand. Based on this positive customer experience, they will advocate for your product by recommending it to others.
This can be through the promotion of your brand and discount codes on social media posts, appearances on TV, online, or radio adverts, appearing in customer case studies, and appearing in other promotional brand experiences to share their personal opinions.
The benefits of using a customer ambassador include:
- Increased levels of trust and authenticity as your product is presented by a likable and honest advocate.
- Amplify organic social media growth and expand your online reach with credible promotional posts.
- Customer advocacy will demonstrate the real-life benefits and applications of your products and the brand overall.
- Target customers are more likely to believe a fellow customer than buy into the direct claims of a company alone.
- Access sizeable audiences in your target demographic at a comparatively low cost.
How to Choose the Right Promoters Company for Your Brand
Just as important in committing to a promotional strategy of brand experiences and customer engagement – is selecting the right promotions company to make it all happen.
Different promoter companies in South Africa will have different levels of experience and expertise. They may also specialize in specific areas of promotion and brand experience. So it is important that you do your research and ensure they have the resources to push the brand forward.
Here are some things to consider when choosing the right promotions company:
How much experience do they have?
You need to make sure that the promoter company you are considering has a track record of successful promotions and brand experiences. What other companies have they worked with and how effective have their promotions been? Do you feel confident in their level of knowledge and marketing expertise?
Can they reach your target audience?
Before you start planning any promotion or brand experience, you need a clear idea of the type of customers you are trying to attract. This will influence all aspects of a strategy from presentation, the types of brand experience created, and the location of events.
A promoter company will need to know how to create a strategy for the brand which is expertly crafted to reach your target audience and give the best possible ROI for your marketing budget.
Will they be able to work effectively within your budget?
Make sure that you and the promoters company are both confident that you can achieve your goals within your set budget. You want to make sure that the type of brand experience that is created makes the most of the budget assigned without adding extra costs or compromising on presentation or effective marketing strategies.
Do they have a track record within your industry?
The promotional company may have experience, but do they have any previous projects which prove they know how to work successfully within your industry and customer base?
Depending on the brand, certain approaches and connections may be most effective, can they provide the required experience and expertise when it comes to creating your brand experiences?
Do they have the connections and relationships to develop your brand?
Do they have established relationships with social media influencers that will help you to craft the most effective brand experience possible? An experienced marketing agency will be able to research and approach the right influencers and ambassadors for your products and may already have some successful connections ready to go!
Have they got a firm grasp of the values and image of the brand?
Before a company starts planning any type of brand experience, they need to have a deep understanding of your company’s images, values, and brand presentation.
Just as important in ensuring they have the experience and knowledge of how to promote a brand is to make sure they will be promoting it in the right way.
You don’t want to waste the hard work you have already put in to establish a strong reputation for your brand by partnering with a representative or ambassador who could harm your image and your sales.
How to Work With Promoters Companies Successfully
Once you have a clear understanding of the answers to “what is brand experience?” and “what to look for in promotions companies.” You need to know how to create a profitable and positive working experience with the marketing company you select.
Here are some key tips to making sure that you can work with your marketing promoters successfully
Setting Clear Expectations From The Start.
Before you start planning any type of promotion or brand experience with a marketing agency, you need to make sure you both have a clear idea of the aims and objectives of a campaign.
Establish clear and measurable goals for the project and make sure that you are all on the same page when it comes to budgeting and deadlines.
Setting clear and straightforward expectations for your project from the start will help to lessen the chances of confusion and miscommunication later down the line.
Establish Lines of Communication
If the project is going to be successful, then you need to make sure that there is clear communication between you and the promoters company. make sure you know who will be handling your account, working on your project, and who you should contact if you have any queries.
You should also establish how much communication you expect from the marketing company; when you want to receive updates, and how involved you want to be when it comes to decision-making.
How Will the Performance of Your Brand Experience Be Monitored?
In order to judge whether a promotion or brand experience is successful, you need to make sure that data is being collected and monitored.
Make sure that the promoters are aware of your marketing aims, how they should be measured during a brand experience, and how often you would like that information to be feedback to you and your company.
How to Measure the ROI when Working with Promoters Companies?
Clear objectives in terms of sales, website visits, newsletter sign-ups, or social media mentions will help you to judge whether you have received a good return on investment and which type of brand experience is proving the most profitable.
The best way to track your ROI will depend on your marketing goal. For example, if you want to increase revenue, then you would expect to see an upturn in sales. However, if you are concentrating on building brand awareness, then you might judge how many mentions you get on social media.
Establish what the goal for each brand experience is at the planning stage and create measurable markers so that you can assess whether each promotional activity had been worth the expenditure.
Case Studies – Promotional Companies Success Stories
Before you start playing your brand experience and promotions, you might be inspired by some of the case studies below. These real-life brand experience examples demonstrate why this is a vital part of the marketing of your products and business.
Gym Shark’s Influencer Marketing Success
The fitness clothing brand Gym Shark currently sells its products in more than 100 countries across the globe and is estimated to be worth $1.3 billion USD. In an impressively short amount of time, the company has grown from a small concern shipping out of a garage to a multinational fitness company. And social media influencers have been a key part of the company’s success.
By building a network of successful relationships with social media influencers in the fitness and health niches, they have developed a large audience of young adults who purchase their gym clothes, caps, and shaker products.
Gymshark used social media stars to promote their #stayhumble hashtag and encouraged their followers to share their own tales of self-improvement and transformation using the same hashtag messaging.
This helped the brand to develop organic growth across social media platforms based on reliability and authentic real-life stories others could relate to.
Although customers are now more suspicious and cynical about big-name celebrities recommending products on social media. There is still room for brands to create social media buzz based on genuine user experience and targeted influencer promotions.
For example, Gymshark partnered with bodybuilders who had dedicated online followings by sending them free workout clothes.
Ikea’s Customer Ambassador Marketing
Ikea was already an extremely successful and well-known brand when it decided to use brand experiences to promote its products online. To do this, they developed a social media campaign based on the issues customers faced when renting small apartments in highly-populated cities.
The “Square Meter Challenge” was launched with a series of YouTube Videos, blogs, and social media posts that show how to decorate a small living space attractively with Ikea furniture.
Designers and decorators showed how to use the product from Ikea to create a practical and aesthetically pleasing setup in a small apartment or room and encourage users to head to Ikea to do the same in their own homes.
In creating a brand experience based around real-life issues and showing sharable solutions with their products, Ikea was able to authentically promote their products as functional and problem solving
Vans Event Promotions
Another great example of the effectiveness of brand experience is the “off the wall” event created by the House of Vans show company. The brand created an in-store experience that encompassed a host of activities associated with the brand including street culture, fashion, music, art, and BMXing.
As well as buying a new pair of shoes, the customer experience was enhanced by a ramp and street boarding course, an art gallery, live music, and a cinema. All of which was perfectly on brand for the products on sale and the customers the business was trying to attract.
This helped to create a memorable and emotional connection with customers, generate new interest and improve brand awareness through increased exposure from both traditional outlets and social media.
As you can see, whether you are a new start-up or an established company, there are effective brand experience strategies that can improve your profits or increase awareness. Working with the right promotions company will help you to ensure that your marketing events are targetted to the right target base and customer experience.
Conclusion: How Promoters Can Grow Your Brand And Increase Sales
Working with a brand marketing company will help you to create a brand experience that is perfectly tailored to your target audience and products. Promotional activities should be a constant and ever-developing process for your company if you want to continue to grow your company and increase your profits.
Creating a brand experience that develops an emotional or memorable memory for your product will ensure that your product stands out from the crowd and your brand beats out the competition you face locally and online.
Your brand experience strategy needs to be tailored with a specific audience in mind and clear goals for each event. You also need to make sure that you have an understanding of what your marketing goals are and what a promotions company needs to be able to do to achieve this.
A strategic and targeted brand experience created by a promotions company that matches your business and a customer audience will help you to introduce your brand to the market or refresh your current product offerings to increase awareness.
For more information about how you can improve your business with a brand experience and promotional strategy, you can contact our experts at JR Promotions. Our experienced experts will work with you closely to get a clear idea of your company, your marketing objectives, and the most effective way to get a return on your investment in marketing for 2023.