Whether a small start-up or a multinational corporation, many businesses will hire the use of promotion companies to help get their names out into the public view and on the street to take their clients to the next level. When looking to expand one’s brand with professional oversight, it is essential that they have a thorough understanding of their customer’s demands, the brand itself, and the demographics for the target audience.
How Do Promotion Companies Work?
While many companies focus on in-person events, it will also necessitate having an effective understanding of social media for publicity, creating artwork, improving websites, generating online ads, or particularly employing brand ambassadors depending on the scale and budget.
Of course, clients themselves will have a broad range of requirements and may have ideas of how to elevate the brand as well. These companies will provide market strategy, proven event structures, trained staff, and even offer branded material to help promote each business.
Promotion companies in South Africa will know the market demands in their own locale best. It even gives a cutting edge when working with businesses based around the globe who want to expand into new places. These promotion companies will use brand ambassadors who will work on location in stores or set up distinct events to attract and engage an audience more captivated here than by ads that get lost in a digital medium.
Depending on the product, this could include training staff to give demonstrations, offer samples, or provide an overall positive, memorable association with a human connection. When done right, this can be an excellent way for brands to advertise themselves while capturing public focus more wholly.
South Africa has a breadth of promotion companies, each with particular strengths. Listed below are a few to give a sense of how diverse these strategies can be:
1. JR Promotions
JR Promotions focuses on crafting experiences based on the high quality of service they can offer. This will often take the form of in-store promotion for particular products, enticing customers with samples and the well-trained service they provide.
JR also manages other events to contact a target audience with branded merchandise and sales help they offer, which gives potential customers something to come away from each event more likely to create brand loyalty.
JR Promotions stands out further in offering nightlife promotions to activate the brand around positive experiences in a way many other companies don’t, requiring a particular understanding of the brand and product they’re looking to market. Some of the corporations that have worked with them include Budweiser, GM, and Coca-Cola.
2. Wiggle Promotions
Wiggle Promotions is a South African company that has worked with large companies, including the Nando’s restaurant chain and banks, and developing talent in modeling for the best customer service at product displays.
Wiggle Promotion specializes in brand activation through events and field marketing. Instead of getting lost in the digital marketplaces as many others do, they find success in approaching people in person.
Whether it’s curated events, using ambassadors for in-store promotion, or otherwise marketing from the ground level up, they aim to cultivate a positive experience that customers will gravitate towards and return in the future. That said, their promotional models not only work at events use more traditional media like TV commercials and photography for use in ads on billboards and fliers.
3. Expanding Brand Activations
Expanding Brand Activations meanwhile stands out not by looking to engage people in sales settings but also to engage people on a wide variety of occasions. This approach can integrate multiple layers of marketing, offering in-store marketing, specially crafted events including outdoor sporting and beach events, or really anywhere else, including cinemas, schools, or just catching foot traffic.
They are also involved in the creative side of advertising and will help to develop concepts designs and use digital media to reach out. Based in Johannesburg but spread across the whole country, this company focused on activating a new audience for brand loyalty for their customers wherever there may be an opportunity. They use advanced technology to monitor their operations and give clear data-driven results.
Here are some of the most common questions around promotion companies in South Africa:
Promotion companies have to involve themselves in advertising and PR for the image of the brand and the marketing and sales of the actual product. As the sample of companies mentioned just before, there are a variety of ways that one can approach brand activation.
Good promotion companies must have a strong idea for what they intend to offer customers and how they best can respond to the market pressures and potential audiences in South Africa and abroad.
Service itself is key. Since what a promotion company offers will be highly tailored to their clients’ needs and goals for expansion, effective brand marketing must be able to adapt to each task.
Events ideally create an experience around the brand, which will stand out more to the audience than traditional advertising might do. It is therefore vital to have an effective team dedicated to achieving that goal and working with the requests of the clients, so even the companies with thousands of ambassadors on staff must be careful to choose and train those who can focus on delivering a brand’s vision and outlook.
These people must be understanding and able to cater to the needs of the South African audience.
How do I join Tradeway?
Tradeway is an innovative, South African promotion company that has developed branding for businesses worldwide and has worked with many companies around Africa. While they use services online, they also have thousands of ambassadors involved in tens of thousands of promotions.
Currently, they are accepting applications for those wishing to enter as a promoter or brand ambassador and make sure that those working for them know how to effectively involve themselves in brand marketing with the Tradeway Academy program.