There is no doubting the power of online and social media marketing. But if that is all you are doing to promote your product or business, you are missing out on an incredibly effective and positive way of creating real promotions with customers offline.
The online world is saturated with companies advertising to target customers with every offer and claim under the sun and it is becoming ever more difficult to differentiate your company amongst all the online noise.
If you want your company advertising to have an impact, there is nothing like the personal touch and real promotions provided by in-store retail ambassadors, nightlife brand ambassadors, and experiential brand ambassadors. These marketing professionals will facilitate in-person, real promotions and experiences that convert into higher sales and increased brand awareness.
Below we will take you through exactly what a brand ambassador does and the benefits they can bring to your business.
What is an Instore Brand Ambassador?
An in-store brand ambassador facilitates face-to-face real promotions in a store or shopping centre. They will act as a walking and talking extension of your brand, creating personal interactions in-store with your target customers and increasing brand awareness as a result.
What is a Night Club Brand Ambassador?
With a nightclub brand ambassador, you can create real promotions with your target demographic with a walking and talking embodiment of your company brand. Outgoing, personable and persuasive they can drum up sales and increase brand awareness with a positive and fun attitude.
What are Experiential Brand Ambassadors?
These brand ambassadors use real promotions and experiences to bring a product to life for your target audience and create real, memorable interactions which will stick with prospective customers.
No matter what industry you are working in, and what your product is, you will find a brand ambassador and real promotions can have a fantastic effect on sales in-store and at special events.
What Roles do In-Person Brand Ambassadors Fulfil?
The job of an in-person brand ambassador is to engage with those who fit the target customer demographic of your brand and encourage them to sample or discuss your product.
This could take the form of a real promotions stand in a supermarket, where an in-store ambassador encourages customers to try samples of your product.
Another example is a nightclub brand ambassador who is responsible for promoting a drinks brand to patrons visiting the club that night.
What are the Benefits of Using Brand Ambassadors for Real Promotions?
A successful company needs to have all its bases covered when it comes to marketing, and that means having more than one approach. Facilitating personal experiences, interactions, and referrals is still a very powerful marketing tactic and one that should be included in your marketing strategy.
Professional ambassadors act as personable, friendly, and authentic advocates for your customers – encouraging interest, answering questions, and creating curiosity.
Below we will detail the benefits of using brand ambassadors to create in-person real promotions with your target customer base.
Present a Human Face for Your Company
One of the biggest benefits of using ambassadors to create in-person real promotions is that your brand will immediately feel more relatable, human, and tangible in the eyes of your target customers.
Rather than anonymous advertising, your target customers will enjoy a real-life interaction with a living and breathing person who will answer questions and engage with them directly.
Create Memorable Interactions with Your Target Customers
A conversation with a friendly and bright brand ambassador is much more likely to stick in your customer’s minds than an advert they quickly scrolled past on Instagram. If a customer can identify your business with a positive human interaction or real promotions experience – it is much more likely to stick with them.
Improve Perception of Your Business and Brand
Ambassadors creating real promotions and experiences can strengthen and improve the perception of your brand and help to mark you out from the crowd. If a customer is looking for a product in your sector, they are likely to remember their real promotions experience and recall your brand and business.
They Encourage Interest in Potential Customers
An effective and professional ambassador may be able to interest passers-by in your product who normally wouldn’t consider your brand. With an enthusiastic introduction to the product that is tailored to their age, attitude, and interests, a converted customer and additional sales could easily follow!
They Can Embody Your Brand in a Friendly and Non-Pushy Manner
A bright, confident, and enthusiastic brand ambassador will be able to promote your business in a way that sets them apart from the crowd of other marketers. With a concentration on real promotions rather than pressuring sales, you’ll benefit from a host of purely positive interactions with your product and brand.
An In-Person Form of Customer Support
When customers are first trying a product they don’t know a lot about, they are bound to have some initial questions. A brand ambassador offering face-to-face real promotions will be able to answer questions, challenge misconceptions, and show them how to make the best use of your products.
Summary: Real Promotions – Benefits of In-Store, Nightclub, and Brand Ambassadors
Creating real promotions and experiences in areas your target customers visit can help you increase brand awareness, improve public perception and increase your sales.
Professional brand ambassadors are experts in identifying prospective customers and tailoring their approach in a way that they will appreciate. Prospective buyers will be introduced to your product in a friendly, positive, and memorable way that will stick with them long after their interaction is over.
Contact us today to discover how our professional brand ambassadors can help to create real promotions for your business. JR Promotions are specialists in generating sales and promoting brands with in-store experiences, nightclub brand events, and corporate events and fairs.
Our marketing experts will be able to guide you towards the best real promotions approach for your brand which will expertly target your customer base and help to increase your sales.