Loving your job and doing the job you love – both are different. When you admire your workplace and become satisfied with your occupation, things get easy. You think more creatively, your performance & mental well-being improve, and you stay happy if you love your job.
Summing up the idea, if you aim to become a brand promoter, sales representative, or field agent, stay tuned and read this blog post. On this page, we organized the details about this job, and we are sure you will find them interesting. Keeping that apart, JR Promotions is our brand promotion company in South Africa, and we have open careers for you.
What does a Brand Promotional Company offer?
A brand promotional company, like JR Promotions, offers many promotional services for businesses. These services include – developing the brand strategy & identity, organizing & executing the events, developing digital marketing strategies, collaborating with influencers & ambassadors, and producing promotional products.
What is a field Agent?
In a brand promotional company, a field agent is a person who participates in events and develops brand awareness through different techniques. These events may be expos, exhibitions, festivals, and tradeshows.
Other than that, a field agent travels and promotes the brands at various locations – events, retail stores, and shopping malls. Plus, the promotional techniques used by a field agent involve distributing promotional materials, gathering consumer feedback, executing product demonstrations, and depicting the brands at various levels.
What are the responsibilities of a Field Agent?
A field agent is responsible for many tasks at once. However, some of the roles a field agent has to manage are the following:
- Developing sales & marketing strategies
- Meeting with clients, vendors, and stakeholders
- Conducting product demonstrations and explaining the promotion strategies to potential clients
- Attending real-time events & communicating with the audience
- Collecting data from different promotional activities
- Preparing reports from the data
- Managing the expenses and records of promotional materials used in the events
What skills do you need to become a Field Agent in South Africa?
South Africa comprises a highly developed & competitive market, and promotional companies that flourish in this country differentiate themselves from their competitors, attain a deep understanding of the market, and deliver exceptional customer services.
Besides, the field agents are responsible for all the main tasks of these promotional companies. So, if you aim to become a field agent, you should develop these skills to be successful.
Creativity & Passion
As a field agent, you engage people through diverse methods involving storytelling, interactive content, personalized reports, and user-generated content. All these errands require creative thinking & innovative ideas.
Creativity follows passion. It all depends on whether you love your job as a field agent. If you become passionate about it, you can think more openly, generate unique ideas, and excel in this job.
Communication & Marketing Skills
As a field agent, you connect customers with your brand’s ideas & strategies. Besides that, you need to communicate with your clients, customers, and team members. All these chores require excellent verbal & written communication skills.
A field agent is mainly accountable for promoting the brands. This part includes marketing tasks such as distributing promotional products & content, identifying potential customers, negotiating sales, and making data-driven decisions. All these things get easygoing when you can communicate effectively.
So, if you aspire to become a field agent, you need to manage these skills side-by-side because they depend on each other.
Since you go out and interact with the public as a field agent, you must gain & develop some essential interpersonal skills. These qualities can help you become successful in this job and include the following:
- Developing empathy & communicating with the audience
- Collaborating with the team
- Resolving conflicts in a constructive manner
- Leading the team through motivation & positive growth
- Understanding co-workers & building positive relationships with everyone
- Making instant decisions
A field agent travels to various locations, communicates with numerous people, and attends events as a brand promoter. Every event is different, and a field agent should be able to adapt quickly to new surroundings & people.
In addition, a field agent has to attend multiple events a day. So, if you become a field agent, you are prone to face unexpected problems and situations more than others. You can only cope with these unforeseen problems when you can work in flexible & pressurizing scenarios.
When you become a field agent in a promotion company, you perform a lot of errands at once – event planning, meeting with potential clients, communicating with stakeholders, managing brand resources, and recording all the essential information.
Having top-notch organization skills is a must-have quality for this job because you have to manage all the above-stated tasks, and in some cases, you also have to lead your team members. So, if you desire to be a field agent, try to learn these skills and take internships at well-developed promotional companies because you can acquire this skill set more quickly when you practice them in the field.
How much money can you make as a field agent in South Africa?
Earning money as a field agent in South Africa depends on many factors – the type of company, personal experience, and industry. However, on average, a field agent earns a salary ranging from R46,000 to R307,000.
The total earning further depends on the type of industry, company, and the type of earning (fixed salary or commission-based earning). Some firmly established promotional companies have more employee benefits like vacation allowances and bonuses. So, if you work in these developed companies, you can earn more than those employed in smaller companies.
At last, we would say that a field agent is vital for the success of any marketing campaign. This job requires many skills & personal qualities – flexibility, organization skills, communication, and marketing techniques. It also requires you to learn things quickly and adapt to the changing surroundings.
So, if you are interested in sales & marketing, have a passion for interacting with people, and are willing to work in an energetic & robust field, this job might be the perfect career for you. At JR promotions, we offer promotion jobs, and you will surely love being a part of our brand. Reach out to us and get your dream job.